NOKOBIKE recently showcased the high-performance gravel e‑bike NOKOMAGMA at the Centro Italia supermarket in Greifswalder Str. 80c, Berlin, an exciting move that highlights our commitment to engaging with our customers in new, convenient environments. By choosing a popular local supermarket, we bring our innovation directly to where people live, shop, and explore.
🚲 A New Approach to Exhibition
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Local presence: Hosting the NOKOMAGMA at Centro Italia allows potential riders to discover and interact with our e‑bikes while running everyday errands. It’s a hands-on experience without needing to visit a showroom.
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Customer-first mindset: We understand that time is precious, this initiative puts NOKOMAGMA front and center in a familiar, accessible location, offering immediate engagement and inquiries.
🧩 Why NOKOMAGMA Shines
Backed by premium Italian craftsmanship, the gravel e‑bike combines lightness (just 12.8 kg), confidence on mixed terrain, and quality components, including:
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Full-carbon frame and gravel-specific setup;
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Shimano GRX groupset and FSA hub motor for powerful yet smooth assistance;
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Up to 100 km range on a single charge, ideal for both commuting and adventure;
Presenting such a standout model in a daily-life setting underscores NOKOBIKE’s dedication to practical innovation.
🌱 Bringing Brand Values into Everyday Life
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Made in Italy heritage: Showcasing authentic Italian design amid a cosmopolitan shopping environment connects with local tastes and pride.
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Education through proximity: Centro Italia visitors can now see firsthand how NOKO integrates cutting-edge technology and sustainability into the biking experience.
🔜 Looking Ahead
This Berlin initiative marks just one step in NOKOBIKE’s broader strategy to make our e‑bikes more visible and approachable:
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Expand pop‑up displays in high‑traffic venues (e.g., cafés, malls).
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Host live demos and test rides through our partner locations (like Centro Italia).
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Encourage local communities to join the conversation and test the bikes where they shop and live.
By bringing NOKOMAGMA into everyday settings like Centro Italia and Berlin, NOKOBIKE strengthens its bond with customers, making innovation accessible, engaging, and seamlessly integrated into daily life. This approach perfectly reflects our mission: to bridge the gap between high-performance e‑bikes and real-world mobility.
At our exhibition points, visitors will also find our brochures, featuring not only MAGMA but the entire NOKO range, offering insights into our design philosophy, technology, and commitment to sustainable urban movement.
And there’s more:
If you spot one of our bikes on display and send us a photo, you’ll receive a unique discount on the purchase of any NOKO model!
Would you like to learn more about our future exhibition plans or schedule a demo ride? Let us know, we’d be thrilled to connect!