We are proud and genuinely excited to announce NOKO’s participation in the prestigious Cash & Rocket Tour 2025, an international event that brings together philanthropy, female empowerment, and sustainable mobility.
From June 5th to 8th, 80 extraordinary women will travel across Italy in 40 iconic red sports cars, with the aim of raising funds in support of vital projects for women and children in vulnerable situations.
A Journey Across Italy, a Mission for the World
The tour will start in Rome, tracing a stunning route along the Amalfi Coast and through Calabria, before reaching Sicily and culminating in Catania and Taormina on Sunday, June 8th. Along the way, participants will take part in charitable events and engage with local social organizations, strengthening the connection between solidarity and meaningful action.
This is more than a tour, it’s a call to action, an invitation to believe in a future where every woman has the opportunity to reach her full potential, where mobility becomes a tool of freedom, and where compassion becomes a true catalyst for change.
NOKO: Sustainable Mobility for the Greater Good
Perfectly aligned with the core values of the Cash & Rocket Tour, NOKO will join the event with 12 of our flagship e-bikes: the NOKOMAGMA and NOKOVULCANO models. Designed to combine Italian design, advanced technology, and a deep respect for the environment, these bikes will support the riders during the Sicilian stages of the tour, showcasing how innovation can serve humanitarian causes.
One of the most meaningful moments for us will be the donation of one of our e-bikes to charity, directly contributing to the fundraising efforts for organizations such as Save the Children and Sumbandila, both actively committed to providing education, protection, and opportunity to women and children in need.
A Mission that Reflects Who We Are
For NOKO, taking part in this event is not just symbolic, it’s a genuine reflection of the values we uphold every day:
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Gender equality and women’s empowerment
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Sustainable and conscious mobility
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Long-term social and environmental commitment
Every decision we make, from product design and durable materials to solar-powered manufacturing and reforestation projects with Treedom, is guided by the desire to build a more inclusive, greener, and fairer future.
In Great Company: A Prestigious and Globally Influential Event
We are honored to take part in a tour that has long earned the support of renowned international brands such as Gucci, Prada, Rolls-Royce, BMW, Valentino, Bentley, Samsung, Piaget, and Lorenz Bäumer. Their presence as official sponsors of various stages reinforces the tour’s reputation as a credible and impactful platform that promotes shared values on a global scale, beauty, innovation, social responsibility, and meaningful action.
But Cash & Rocket isn’t just about prestige, it’s a powerful amplifier for the causes it supports. Its ambassadors and drivers, among them Dame Emma Thompson, Ashley Graham, Jodie Kidd, Patricia Arquette, Paris Hilton, Selita Ebanks, and Michelle Williams, collectively reach over 70 million followers on social media. Thanks to their involvement, the tour has generated a media reach of 7.5 million in print and over 48 million online, with coverage in leading publications such as Vogue, Tatler, The Financial Times, Vanity Fair, Elle, and Forbes.
A truly global stage, where the values of solidarity, inclusion, and real-world impact meet international media attention, and where we at NOKO are proud to ride for change.
Let’s Ride Together Toward Change
Our participation in the Cash & Rocket Tour 2025 is an invitation to all: believe in the power of ideas, in solidarity, and in shared responsibility. Together, we can support life-changing initiatives, give meaning to every action, and turn mobility into a symbol of hope.
We invite you to follow us on this incredible journey, support the causes we believe in, and become an active part of a movement that’s paving the way for a better tomorrow.
Together, let’s ride for a brighter future.
Discover more about the e-bikes featured in the tour:
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NOKOMAGMA – https://nokobike.com/it/nokomagma/
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NOKOVULCANO – https://nokobike.com/it/nokovulcano/