Andrea Dovizioso x NOKO: From NOKO Park to the Roads of Romagna
By NOKO Editorial Team · 31 July 2026
Andrea Dovizioso x NOKO.
A collaboration shaped across places, rides and stories
Andrea Dovizioso's collaboration with NOKO was never reduced to a single campaign. It developed over time across places, rides and content, becoming part of a broader chapter in the brand's story.
From the opening of NOKO Park near Catania to the roads around Mount Etna, and later to the films produced in Romagna, the collaboration brought together technical sensitivity, performance culture and a distinctly Italian approach to two-wheel mobility.
This page brings those moments together, retracing the collaboration through key milestones, selected videos and the lightweight NOKO e-bikes that defined it.
More than a name, a technical perspective
Andrea Dovizioso has always been recognised not only for results, but for the way he understands a vehicle. Precision, control and technical awareness defined his career, making him a natural fit for a brand that develops lightweight electric bikes around riding feel rather than excess.
For NOKO, the collaboration was not simply about visibility. It brought a credible and technically aware perspective into the brand's story, connecting the product with a rider known for reading performance through detail.
NOKO Park, Sicily.
Where the collaboration began
One of the most meaningful starting points was NOKO Park, the operational heart of the brand near Catania, in Sicily. More than a headquarters, NOKO Park is where development, assembly and quality control come together before a bike reaches its rider.
Introducing Andrea Dovizioso in this context gave the partnership a clear foundation. It connected him not only to a product, but to the people, processes and production vision behind NOKO.
For customers discovering an Italian e-bike online, this is an important part of the NOKO difference: every bike is prepared and checked by a real team in Sicily, with direct support available before and after purchase.
Mount Etna and the roads around Catania.
From Catania to Mount Etna, the brand's natural setting
Sicily is not a backdrop in NOKO's story. It is part of the brand's identity. Catania is the operational centre, while Mount Etna and the roads around it provide a terrain where elevation, texture and movement become part of the visual language.
The content produced in this phase placed Andrea Dovizioso and NOKO within a setting that reflects what the brand stands for: Italian origin, real roads, technical character and a strong sense of place.
Mount Etna became one of the most recognisable chapters of the collaboration, connecting performance and landscape with the experience of riding a lightweight e-bike developed and assembled in Sicily.
A landscape connected to the product
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A collaboration developed across formats and moments
Over time, the collaboration continued across different formats and platforms. Instagram Reels kept the story immediate and visual, while YouTube hosted longer films that gave each location, product and riding context more depth.
Together, those assets built a more complete picture, moving from the opening of NOKO Park to Sicilian roads, product-focused riding scenes and the final films produced in Romagna.
Rather than a one-off announcement, Andrea Dovizioso became a recurring presence in NOKO's communication during a period in which the brand strengthened its product range, digital experience and European direct-to-consumer positioning.
Key moments of the collaboration
Four milestones outline how the relationship developed from its first public chapter to the final films.
SEPTEMBER 2024
Andrea Dovizioso at NOKO Park
The collaboration begins at the opening of NOKO Park near Catania, connecting Andrea Dovizioso with NOKO's production vision, Italian identity and complete e-bike range.
2024-2025
From NOKO Park to Mount Etna
The partnership continues through brand films, social content and rides across Sicily, with Catania and Mount Etna becoming central settings in NOKO's visual story.
MAY 2026
A new chapter in Romagna
The collaboration moves to Faenza and Brisighella for a dedicated production focused on gravel exploration and lightweight urban riding.
JULY 2026
NOKOVULCANO and NOKOLIGHT films
The final two films bring the partnership to a close through two distinct NOKO experiences: mixed-terrain riding and everyday mobility.
Video chapters from the collaboration
From the opening of NOKO Park to Mount Etna and Romagna, these films show the collaboration through places, people and different ways of experiencing a NOKO e-bike.
The opening of NOKO Park
Riding Sicily with Mount Etna in the background
NOKOVULCANO through the hills of Romagna
NOKOURBAN through Brisighella
Why this collaboration still matters today
For riders discovering NOKO through Andrea Dovizioso, the collaboration offers more than recognition. It provides a closer look at the values behind the bikes: lightweight construction, integrated electric systems, assembly and quality control in Italy, and support designed to reduce the uncertainty of buying an e-bike online.
Whether the focus is urban riding, gravel exploration or choosing the right model, NOKO combines a natural riding experience with free EU shipping, 20-day free returns and direct assistance before and after purchase.
A collaboration that became part of the brand's identity
Andrea Dovizioso's collaboration with NOKO accompanied an important phase in the brand's evolution. From NOKO Park to Mount Etna, and from Sicily to the roads of Romagna, it helped shape a narrative built around technical sensitivity, Italian identity and real riding experience.
The collaboration concluded on 31 July 2026. The films, images and moments collected on this page remain as an editorial archive of that chapter in NOKO's story.
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Andrea Dovizioso and NOKO
When did Andrea Dovizioso collaborate with NOKO?
The collaboration developed across multiple phases, beginning publicly in 2024 and remaining active until 31 July 2026.
What is NOKO Park?
NOKO Park is the operational heart of NOKO near Catania, in Sicily, where development, assembly and quality control come together before each bike is shipped.
Why is Sicily important in this story?
Sicily is central to NOKO's identity. It is where the brand operates, assembles and checks its e-bikes, and where important parts of the collaboration were visually and narratively rooted.
What role does Mount Etna play in the collaboration?
Mount Etna provided one of the most distinctive settings, strengthening the connection between NOKO, Catania and the Sicilian territory surrounding the brand.
Which bikes appear in the Romagna films?
The Romagna chapter features NOKOVULCANO in the gravel film and NOKOLIGHT in the urban film.
Is Andrea Dovizioso still collaborating with NOKO?
The collaboration concluded on 31 July 2026. This page remains online as an editorial archive of the partnership and its published content.
